Page Quality and Ranking

When a site has helpful and attractive content, there's a good opening that other webmasters will obviously place links to the site, growing its Google PageRank and flow of visitors. When visitors determine a useful website, they are likely to refer other visitors by category or book marking the page, linking to it, and sending others links to it by email or immediate message.

As a result, SEO practices that improve website excellence are likely to live longer than short term practices that only seek to influence search rankings. The top SEOs supporter targeting the same thing that search engines search for to promote: appropriate, useful content for their users.