Search Engine Optimization - Website Visibility Optimization

I get a lot of questions about SEO or search engine optimization. A lot of people and companies want their web site at the top of the search engines, and so, by association, they think SEO will do it for them, and to some extent it will. But, SEO is a blanket term, with a number of newly evolving ideas and techniques that is a bit of a misnomer. Instead of focusing solely on a ranking in a search result, which is still very powerful and one of the best ways to gain consistent quality traffic, SEO is quickly involving creative marketing and PR techniques to gain viral traffic using various social media and social book marking outlets.

I propose we reanalyze what you, our web design and internet marketing clients really want. What do you want? Search engine rankings are just a step, a means to an end. The final goal of SEO is to send droves of quality, targeted visitors to your site, by ranking well. PPC accounts can also send lots of quality visitors instantly, for (at least initially) less then the cost of an “SEO” campaign. So you want quality visitors. People to visit your site, read your information, purchase or click on your advertising. That’s what you really want.

I purpose we rename SEO to WVO… Website Visibility Optimization.
In their article “SEO as Website Positioning Strategy? - Updated” Emergence Media observes the same. But, they have a different name in mind… Website Positioning Strategy. The great article goes in depth on the types of strategies involved in orchestrating and manipulating your website’s positioning online.

In addition to Emergence’s suggestions, I believe there needs to be a greater concentration, from the ground up, to build standards based sites and designs that are easily index-able and accessible. There needs to be more concentration on the foundation of a site as a facilitator of great rankings. Like a home, everything rests on that initial foundation.

So what does WVO involve? It involves:
Site Construction (Proper, Appropriate Coding) Continued Content Generation (probably through a site blog) Community Involvement (participation in online communities related to your industry/web) Offline PR Efforts with an emphasis on online link building (charitable events, Press Releases, etc.) No matter what we call it, the changing landscape of SEO and the tactics used to drive traffic and gain search rankings is a positive and rewarding experience for both the authors of sites as well as their visitors. And, by keeping your website visibility optimization or website positioning strategy in mind from the beginning you will be better prepared for success online.

HTML and Search Engine Optimization

When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.

Review the following suggestions and above all get your information verified from a variety of sites, don’t just take one site’s information as the truth and run with it because you could be running in the wrong direction.

-Frames Equal Death

If you are using frames on your website then your website is dead in the water when it comes to search engines. Frames cannot be indexed by the majority of search engines. Obviously this is bad because you want to be indexed by the search engines so eliminating frames from your website or building a new website without frames should be one of your major goals.

-No HTML Links

If you do not have HTML links on your site, but rather are using an image map from your homepage to your other pages then you might simply be asking the search engines to ignore these other web pages and these more than likely have some of your website’s most important information. If you are not using HTML links, start doing so, and bring your web page rankings in the search engines back to life.

-URL

Your URL is important and it is what will direct people to your website. However, if you include a "?" in your URL you are causing problems for many search engines. By using "?" in your URL formatting, you may be ignored and not indexed by the search engines. Do your best to keep the "?" symbol out of your URL and use keywords instead.

-No Links

If you do not have links to your website throughout the Internet, you are not maximizing your website's true potential. To solve this problem, all you have to do is simply get other websites to link to your site. This can easily be done through reciprocal linking and the search engines will pick up your webpages and index them.

-No Keywords

If you do not optimize your website with keywords you will have some major problems when it comes to getting targeted search engine traffic. Search engines use keywords as a method to weigh your website against others so be sure to know your important keywords and include them in the content of your website.

Now that you have some information on search engine optimization and what you need to do to increase your targeted search engine traffic, get started optimizing you website so you can enjoy being ranked higher in the search results and ultimately boost your income.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/

what are the techniques to improve link popularity (Back links)

Submit to Directories
There are a lot of free web directories on the net now and there are an equal number of sites that list free web directories.So your first step should be to visit every directory and submit your link to every free web directory you can find.

Link Exchanges
If you are taking part in reciprocal link exchanges it is important that you 1) Exchange links only with related sites. If a site has nothing to do with your site a reciprocal backlink from it will serve little to no purpose and 2) Do not mass mail webmasters. If there is one thing that will guarantee i will ignore you it is if i receive an email that has been BCC’ed to a thousand other webmasters. You could also get other webmaster to ask for a link exchange by putting a contact form on your site and letting people know you are open for link exchanges.

Link Baiting
Link baiting is when you post something controversial, a flame or something very interesting on your site with the intention of getting people to blog about it or post it on forums. Link baiting is sometimes seen as “spam” but take no notice of that, It’s not, People are choosing to link to you, It’s upto them.

Providing Quality Content
This is my favorite way to get backlinks. Make a good site with good content. If there is one thing people like, and like to link to, it is a good site.

Posting on forums
I am hesitant to include this suggestion, But i will, and i will explain exactly what i mean.When i say by posting on forums read it as `join a forum and contribute`. It does not mean join a forum, spam your link 50 times and then leave. Most forums allow you to include a signature in your posts so it’s an easy way to get backlinks. If you become a trusted regular poster it will also mean you get a lot of traffic from these backlinks. Spamming not only make you look like an amateur, But it will be deleted that same day by a moderator, Probably before a google bot even gets to see it.

RSS Feeds
RSS feeds allow you to syndicate your content. This means other sites display your content on their pages via a feed which includes a backlink to the original article or page. So you could syndicate us

Submit Articles
If you know a lot about the area you work in (as you should) then writing articles could be very beneficial. Every time you write and submit an article that is one backlink, and the good thing about articles is they are often copied and used on other article sites, sent in news letters or posted on forums, Each time this happens you get another backlink.

Provide a link to me code
Put a page on your site that contains link to me code. This will be HTML code that people just have to cut and paste into their site to link to you. But don’t use all text. Provide a few banners, some buttons, Be creative. Sometimes if people are trying to find filler for their site they will be more than happy to include your sexy looking banner or button on their page.
The trick is to make it easy for people to link to you.

Buy Text Links
If you have money set aside for your advertising you can also Buy Text Links from companies such as LinkWorth, Also good if you want to make money and sell text links.

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