A Google Consultant

A Google consultant is a person or company specializing in Search Engine Optimization (SEO) for the Google search.

Because Google is the most extensively used internet search engine the marketable importance of achieving a good page rank on Google has grown-up massively for many companies - mainly those businesses that rely on internet marketing to attract visitors or clientele to their websites.

While it is possible for companies to buy place on Google using the Google AdWords system the results be likely not to be regarded by those conducting the search as mainly authentic or as impartial as the page rankings. Also, it can be very exclusive to promote with accepted keywords.

As Google's reputation increased companies tried humanizing their rankings first by using Google intimidation in which they created many dissimilar sites all linked to one another all the way through a meticulous word. This gave the site a high ranking when the word was searched for. This "abuse" endangered the helpfulness of Google as a search engine so Google responded by adapting its top covert web sycophant technologies and ranking algorithms.

In turn SEO consultants tried to turn around engineer the Google technology in order to gain benefit in the page rankings. So started a thrash about between Google and SEO consultants.